Data Analysis in Business Research: A Step-By-Step Nonparametric Approach (Response Books)

Review for Data Analysis in Business Research: A Step-By-Step Nonparametric Approach (Response Books)

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Data Analysis in Business Research: A Step-By-Step Nonparametric Approach (Response Books) Review

Data Analysis in Business Research: A Step By Step Nonparametric Approach discusses tools pertaining to one-sample tests, two independent sample tests, k-independent sample tests, two-related sample tests, k-related sample tests, measures of correlations and associations, tests of interactions and multiple comparisons and, multivariate interdependence test using correspondence analysis.

The book features:

" Non-technical coverage

" Lucid presentation for easy comprehension

" Illustrated step-by-step approach

" Compendium of major non-parametric tests in one text

" Comprehensive quiz bank

" Would be widely applicable in all disciplines

" A friendly guide in doing the dissertation data analysis

This book is designed as a supplementary text for students of business and management. It will also be useful for marketing professionals and market research organizations. Readmore .. .

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Data Analysis in Business Research: A Step-By-Step Nonparametric Approach (Response Books)

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